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One of the co-founders of Binance, Yi He, has been appointed as the co-CEO of the exchange alongside Richard Teng. The announcement was made by Teng during the Binance Blockchain Week event. Born in 1988, He has been recognized for her role in strategic planning, brand management, and global expansion since the company’s inception.
Strategic Leadership at Binance Marks a New Era
Yi He’s rise to the executive ranks represents a crucial point in Binance’s ongoing transformation process. Following the departure of the former leader, Changpeng Zhao, Teng’s leadership has stabilized relationships with regulatory bodies. While Teng applies his financial regulation experience to the cryptocurrency market, He’s user-focused and innovative approach is expected to reshape the corporate vision.
In a post on his X account, Teng expressed that He’s contribution is not only substantial at the management level but also pivotal in shaping company culture and community growth. Teng noted, “Yi stands out as one of the key leaders shaping Binance’s vision. Her approach has strengthened the company’s user-centered strategy.” He emphasized that Binance will continue to grow globally as a reliable and regulation-compliant platform.
Innovation and a User-Centric Growth Vision
He is at the core of strategic decisions aimed at shaping Binance’s future in line with user expectations. She is known for her quiet yet impactful management style and her strong strategic intuition, honed over a career that spans from television hosting to cryptocurrency entrepreneurship. Her leadership in branding and product innovation has been crucial in helping Binance secure a leading position in over 180 countries worldwide.
In this new era, He and Teng aim to strengthen the Web3 infrastructure, targeting to reach one billion users. He commented, “Working alongside Richard is a great honor. We will combine diverse perspectives to sustain global growth responsibly.”
