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ARK Invest, led by Cathie Wood, purchased a total of 997 Bitcoins (BTC) through Coinbase on March 13, 2025. This acquisition, valued at approximately $80 million, occurred in two separate transactions, with 498 BTC purchased in the first and 499 in the second. Analysts believe that ARK Invest aims to strengthen its long-term investment strategy by investing in Bitcoin 
$102,939.
ARK Invest Increases Bitcoin Investments
The Bitcoin purchase by ARK Invest signifies the firm taking a serious position in the cryptocurrency market. Previously, the company sold approximately $9 million worth of BTC ETF shares, and now it has reshaped its portfolio by directly buying Bitcoin. Additionally, the company’s acquisition of $11.53 million in Coinbase shares indicates its goal to diversify investments and reduce risks. Analysts emphasize that ARK Invest’s strategy could serve as a reference for other institutional investors.
The company’s investment in Bitcoin demonstrates the continued support for the market by institutional investors. Cathie Wood, CEO of ARK Invest, had previously stated that Bitcoin could reach one million dollars by 2030, and this prediction is believed to influence the firm’s decision to increase its cryptocurrency investments.
Bitcoin Price Fluctuations Persist
The increase in institutional buying and selling activities is causing fluctuations in Bitcoin prices. Recent data shows that Bitcoin quickly rose from $79,000 to $81,000 and then encountered resistance at the $83,700 level. Experts predict that due to potential selling pressure in the coming days, Bitcoin’s price could drop to the support level of $75,000.
Despite the uncertainty in price movements, large companies like ARK Invest investing in Bitcoin signal positive signs for the future of the cryptocurrency market. Investors are closely monitoring such institutional moves to determine the market’s direction.
