- Google announces updates, targeting Cryptocurrency Coin Trusts.
- The changes are expected to be effective from January 29, 2024.
- The update also includes Non-Fungible Tokens (NFTs).
Google has announced updates in its advertising policies targeting Cryptocurrency Coin Trusts, possibly in anticipation of the intensity and difficulties that could be experienced in the bull season.
Google’s New Demands
The changes made by Google will reportedly take effect on January 29, 2024. The aim is to provide users with more reliable information and to protect individuals from potential risks in their investments in cryptocurrencies following the update.
At the center of the update are perhaps advertisers offering Crypto Money Trusts, especially in the United States. Advertisers who aim to publish crypto ads are now expected to meet certain conditions and also need to obtain a certificate from Google.
In the certification process created with the update, it is hoped that advertisers will meet certain standards and aim to increase the overall quality and reliability of ads related to the cryptocurrency on platforms.
In addition, the certification process will likely have an icon indicating that the advertising individuals and institutions have met Google’s expectations and have also received approval to publish crypto ads for Cryptocurrency Coin Trusts.
Even though the changes are centered in the United States, Google reminds advertisers that the restriction is not limited to this and they are expected to comply with local laws in any country or region where their ads are targeted.
This actually reveals that the regulation is global, and all accounts advertising cryptocurrencies will have to comply with these regulations.
Google’s Crypto Ads Policy Also Covers NFTs
It is worth mentioning that Google has updated its policies on the ads of blockchain-based games containing Non-Fungible Tokens (NFTs) in the past period.
According to the new policy, ads are allowed in NFT games associated with non-gambling-centric content. However, as in the new regulation, institutions and organizations need to get a certificate to publish ads on this subject.
Advertisers will need appropriate certificates in accordance with Google’s gambling and games policy for ads promoting content related to gambling-associated with NFTs, it has been announced.
This additional crypto ad measure taken in this subject, which is thought to require more attention, is considered a sign of Google’s commitment to responsible advertising, and it is emphasized that it is important for users not to potentially see it as harmful.