Trezor recorded a remarkable 600% increase in sales following the US presidential elections in November 2024, achieving its highest daily sales figures. The rise in Bitcoin’s value significantly boosted interest in cryptocurrency.
Historic Surge in Sales
After the elections held on November 5, Trezor experienced an extraordinary rise in weekly sales compared to the previous six-month average. On November 22, the company achieved its highest daily sales, reaching up to 11 times the six-month daily average.
The decline of exchange reserves of Bitcoin (BTC) 
$62,585 to a six-year low increased interest among users to store their assets independently from central exchanges. In 2024, around 427,000 BTC (valued at $40 billion) were withdrawn from centralized exchanges, indicating a shift towards long-term asset accumulation in cold wallets.
New Product Line Sets Records
Trezor’s new product line significantly contributed to the surge in sales. The Trezor Safe 3 and Safe 5 stood out with their user-friendly interfaces and robust security features. Additionally, Trezor Keep Metal and personalized Trezor Expert services also attracted customer attention.
Trezor’s commitment to security, transparency, and innovation for its global user base supported the company’s growth and allowed it to achieve sustainable success in a bullish market.
