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VanEck is taking steps toward Web3 gaming, leveraging its experience in cryptocurrency-based exchange-traded funds (ETFs). The company aims to broaden its activities in this area to establish a deeper presence in the crypto world.
Partnership with Gunzilla Games
Recently, VanEck announced its collaboration with Gunzilla Games to invest in a blockchain-based gaming platform. Matt Maximo, VanEck’s blockchain expert, noted that this investment marks the company’s second significant foray into the gaming sector.
Earlier this year, VanEck invested $35 million in Parallel, a sci-fi-themed card game. Parallel offers true ownership of digital cards and game elements, marking the company’s initial step into the gaming industry.
Gunzilla Games has launched a blockchain-based digital economy platform called GUNZ, built on the Avalanche infrastructure. This platform aims to provide a seamless gaming experience with low transaction costs using in-game tokens.
Growing Interest in Web3 Games
Designed with a “Play-to-Own” concept and a focus on verifiable transparency, the GUNZ platform will be utilized in Gunzilla’s new Battle Royale game, Off The Grid (OTG). This game combines Battle Royale mechanics with deep narrative elements, allowing players to gain digital ownership and influence the game’s storyline.
Maximo stated, “We use crypto to enhance the gaming experience and support revenue models.” VanEck’s growing interest in digital assets continues as the company aims to strengthen its market position through investments in crypto and gaming.
Matthew Sigel, VanEck’s digital asset strategist, shared in a CNBC interview that new users continually enter the market while those unfamiliar with the sector exit. The company’s strategic focus on crypto and gaming could significantly influence the integration of digital assets into the gaming industry.
