Canada-based cryptocurrency mining firm Bitfarms has initiated a significant shift in its operational strategy. The company has begun to sell off a portion of its bitcoin holdings, signaling an intention to further reduce its reserves. Bitfarms’ management emphasizes that this move marks a transition from its traditional bitcoin mining operations toward investments in artificial intelligence (AI) infrastructure.
Restructuring and phased bitcoin sales
Over recent months, Bitfarms has systematically offered its bitcoin portfolio to the market. Throughout 2025, these asset sales generated $28.2 million in revenue. While the company has not disclosed specific quantities related to these transactions, executives have indicated that any remaining bitcoin will be evaluated at opportune price points in the future.
Chief Executive Officer Ben Gagnon explained during the latest earnings call that Bitfarms no longer plans to hold bitcoin over the long term. Instead, Gagnon noted that the company times its sales with favorable market conditions and is actively working to maximize cash flow from its current mining facilities.
Ben Gagnon noted that Bitfarms is nearing a complete liquidation of its bitcoin assets, aiming to leverage prevailing market forces as it finalizes its sales.
Data from BitcoinTreasuries.net puts Bitfarms’ current bitcoin reserves at 1,827 coins. The company is expected to gradually release these remaining assets onto the market over the coming period.
AI transition and rebranding plans
Bitfarms’ ambitions now stretch beyond cryptocurrencies. The company is adapting its high-capacity energy infrastructure for next-generation computing and artificial intelligence applications. Preparations are underway to deploy a 2.2-gigawatt development portfolio across multiple regions in North America. According to company projections, these AI-related operations could begin generating revenue as early as 2027.
This strategic pivot has brought significant organizational changes. Shareholders recently approved proposals to relocate Bitfarms to the United States and rebrand the business as Keel Infrastructure. The transition is expected to conclude in early April 2026, at which time the firm’s shares will be traded under the new ticker symbol KEEL.
Bitfarms’ transformation highlights a broader industry trend as more cryptocurrency mining companies shift their focus to cutting-edge technologies. Investments that prioritize AI and operational efficiency are becoming increasingly prominent among sector peers that are also looking to reposition themselves in rapidly evolving digital markets.
Interest in AI infrastructure stocks has fueled gains in Bitfarms’ own shares (traded as BITF). On Tuesday, the company’s stock price climbed by roughly 4.6 percent, reflecting growing investor enthusiasm for businesses aligning with AI-driven growth.
