At the 2025 Strategy World event, Chris Kuiper, Vice President of Research at Fidelity Digital Assets, shared significant insights on institutional investment strategies. The discussion covered the reinterpretation of risk, capital allocation, and preserving long-term financial health. Within this context, Kuiper emphasized how cash surpluses and low-yield fixed-income assets reduce competitive strength in organizations.
Advocating for Bitcoin in Corporate Portfolios
Chris Kuiper suggested that companies should adopt a new perspective on risk assessment within their portfolios. Pointing out the drawbacks of existing cash and low-yielding assets, he stated, “Bitcoin 
$103,390 has outperformed all major asset classes over the past decade.” This statement underscored the importance of alternative assets as a strategic reserve, supported by market data. Several public companies have already started acquiring Bitcoin to strengthen their reserves, with MicroStrategy being a forerunner in this “strategy.”
In his presentation, Kuiper noted the annual compound growth rate of Bitcoin over ten years at 79% and 65% over five years. By contrast, investment-grade bonds yielded only 1.3% nominally. He argued that volatility is not the real risk; the danger lies in permanent capital loss. He further clarified, “Companies often focus on fluctuations. However, volatility is not risk; enduring capital loss is the genuine threat.”
These remarks from the trillion-dollar giant can easily be interpreted as a call for companies to “buy Bitcoin.”
Formulating a Crypto Portfolio Strategy
Kuiper suggested addressing volatility concerns with two strategies: position weighting and long-term goals. He advocated for maintaining the risk-return balance even with small allocations, promoting flexibility in asset distribution by stating, “Bitcoin doesn’t have to be all-or-nothing; it’s a dial, not a switch.”
The need to reevaluate corporate financial fundamentals was emphasized. Mentioning return on invested capital (ROIC) as a crucial performance metric, he cited Microsoft’s excess cash reducing its ROIC, revealing that inactive capital constitutes an unexpected burden on the balance sheet.
Kuiper urged companies to assess their balance sheets rather than income statements, asserting, “Companies focus on income statements, but the real story is the balance sheet. Cash is part of that story, and Bitcoin can transform it from dead weight to a productive asset.”
Toward the end of the presentation, Kuiper encouraged executives to question their existing opportunity pools. By asking, “What is your opportunity set, and do you believe these opportunities can outperform Bitcoin?” he invited corporate investors to explore alternative strategies.
Notably, this presentation from an executive of a trillion-dollar asset management company hints at the future direction of cryptocurrencies, signaling which major corporations might include Bitcoin in their reserves.
While this presentation is expected to impact corporate financial decision-making processes, it also highlighted the importance of long-term strategies and balance sheet management. Participants had the opportunity to reassess their capital utilization practices, potentially leading to more dynamic strategies in corporate financial structures.
